Most SaaS and subscription app founders are leaving 20–40% on the table. It's already in your funnel. Time to find it.
Book a Revenue Clarity Call →45-minute call. No pitch. Just finding out if there's a fit.
When did you last seriously look at your pricing? If the answer is "when we launched" or "honestly I'm not sure," you're not alone. The average subscription business spends just 6 hours on pricing across its entire lifespan.
What does your trial-to-paid conversion look like right now? Is that a number you're happy with? What have you actually done to move it?
Your paywall fires. Users see it. Some convert. But have you ever tested the timing, the copy, the offer structure? Most founders haven't.
Pricing, trials, and churn are the least-touched parts of most subscription businesses. And always where the biggest opportunity is.
What this looks like in practice
A founder at $900K ARR launched with a 14-day free trial and hasn't touched it since. Trial-to-paid conversion sits at 9%. Moving that number to 15% is a realistic target for a well-optimized opt-in trial, and it's worth roughly $60K in annual revenue. That's been sitting there since day one. It's not a product problem. It's a trial problem that nobody has had time to address systematically.
The mechanism is systematic testing across your pricing, trials, and churn. Here's how it runs:
Before anything, I need to hear your numbers. Trial conversion, pricing history, paywall setup, churn. I'm listening for the pattern. By the end of the call you'll know whether I think there's a real opportunity and where I'd look first.
You leave with a real diagnosis. No pitch.
I audit your analytics, map your full conversion funnel, and build a numbered A/B testing backlog. Every item is a specific hypothesis: what we're testing, what we expect to find, and what it's worth if we're right. The first test goes live before the month is out. You finish month 1 knowing exactly what you're testing and what comes next.
End of month 1: first test running, full backlog ready.
Two 45-minute calls per month to review results and decide what runs next. Between calls, async support and an active backlog. When a test wins, you've captured revenue that was always there. When a test loses, you've eliminated a dead end and sharpened the next hypothesis. The process compounds. You're always running the highest-leverage test.
You implement. I keep the process moving.
I'm Bill Donahue. My background is in building and acquiring subscription apps. I've acquired 8 of them, and grown several from a few hundred dollars a month to 6 and 7 figures a year.
I'm obsessive about finding every dollar a product is leaving behind. That's not a marketing line. It's just how my brain works.
Systematic growth testing across the monetization layer: pricing changes, trial structures, paywalls, onboarding sequences. Hypothesis, test, measure, repeat. It compounds faster than most founders expect.
Now I work with other SaaS and subscription app founders on the same problem: how does your product make more money from the users you already have? Trial-to-paid conversion, pricing and packaging, churn reduction, and the disciplined testing process that ties it all together.
I'm not an agency. I'm not a consultant who's read the books. I'm a founder who's run these experiments at scale.
If that sounds like the kind of person you want working this problem, the next step is a call.
Book a Revenue Clarity Call →A boutique growth agency charges $15–25K/month and assigns a junior team member to your account. With me, you get a founder who has built, optimized, and sold subscription businesses, fully focused on your pricing, trials, and churn.
Month-to-month. No contract. Cancel anytime.
Month 1: Testing process installed. First test live. Prioritized backlog ready.
Month 2+: Two 45-minute calls per month. Async support. I run the backlog. You implement.
At $1M ARR, a 20% improvement in trial-to-paid conversion is worth $200K in annual revenue. Most engagements surface multiple improvements across pricing, trials, and churn. The fee pays for itself in the first month if we find even one thing worth fixing. The risk isn't the fee. It's not optimizing.
Yes. You don't need a massive engineering team or enterprise tooling. Most of the highest-leverage tests can be run with basic analytics and the ability to ship small changes. If you have product-market fit and real users, you have enough to work with.
Maybe. But the average subscription business spends just 6 hours on pricing across its entire lifespan. You've had the bandwidth to build the product. You haven't had the bandwidth to run this systematically. That's not a criticism. It's the pattern. This is what I do, full-time, for one specific problem.
I show up, I bring ideas, and tests get shipped. Every result is measured. If I'm not adding obvious value, cancel. No contract, no guilt.
45 minutes. I'll ask about your trial conversion, pricing, paywall, and churn, and share what patterns I see. You'll walk away with a clearer sense of where the opportunity is, whether we work together or not.
Book a Revenue Clarity Call →