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Mobile Integrated Solutions
Mobile Integrated SolutionsYour problem isn't traffic. It's how little of it converts. I obsess over every dollar your product is leaving behind. Pricing, trials, paywalls, onboarding. I test all of it.
Mobile Integrated SolutionsA fixed-scope audit of your whole funnel: pricing, trials, paywalls, onboarding, delivered inside 30 days. Every leak found, priced, and sequenced into a 90-day plan your team can run with or without me.
What you get
Every leak in your funnel
A cold walkthrough of your product as a brand-new user, plus a complete data audit. Every leak in your pricing, trials, paywalls, and onboarding, documented.
A ranked opportunity backlog
8 to 12 specific, testable hypotheses, each traced to a finding in your data and ranked by estimated annual dollar impact. You know what to test first and what it is worth.
The 90-day testing roadmap
The backlog, sequenced into ready-to-run test briefs and presented in a live results walkthrough.
Same audit.
Priced to your size.
Starter: Under $1M annual revenue
$7,500
Growth: $1M to $3M annual revenue
$10,000
Scale: $3M+ annual revenue
$15,000
“One month in, Bill gave us a growth dashboard we'd never built, mapped every leak in our funnel, and shipped three tests. Wish we'd done this sooner.”
Derrick Reimer
Founder, SavvyCal
“GoReminders had been flat for a couple years. Bill pushed me to test faster than I was comfortable with, and we've grown consistently since.”
Jonathan Zacks
Co-founder, GoReminders
“If I were a founder leaving revenue on the table, he's the person I'd want looking at it. His A/B testing is down to a science.”
Wesley Filleman
Founder, Mobile Integrated Solutions
The diagnosis
Check the ones you already know are true. Then watch what happens to your MRR.
The deliverable
One report, five sections, built from your actual data and a cold walkthrough of your product. This is what lands in your hands, exactly as you receive it.
Section 01 · Where You Stand
Your baseline, in one view: trial-to-paid conversion, churn, MRR, paywall timing, and a visual map of your funnel from first visit to paid, with every major drop-off marked. You also keep a working funnel dashboard: if you have one, I pressure-test and extend it, and if you do not, I build it in your analytics tool from the data you already collect. If the data is not there yet, the exact events to add lead off the roadmap.
Section 02 · What I Found
Two passes over your funnel. First, a cold walkthrough as a brand-new user: the signup friction, mistimed paywalls, and pricing confusion you can no longer see from the inside. Then the data pass: where users actually drop off, which segments convert best, and what each leak is costing you. First impressions point at the what. The data proves the how much.
Section 03 · The Opportunity Backlog
A ranked list of 8 to 12 specific, testable hypotheses across pricing, trials, paywalls, and onboarding. Each one traces back to a finding, carries an ICE score, and has an estimated annual dollar impact attached, so you know exactly what to test first and what it could be worth.
Section 04 · The 90-Day Roadmap
The backlog, sequenced into an execution plan. Every roadmap item is a ready-to-run test brief: hypothesis, success metric, setup steps, expected duration, and the criteria for calling kill, extend, or roll out. Paced across days 1 to 30, 31 to 60, and 61 to 90, sized so one developer can keep up.
Section 05 · What's Next
The audit is built to stand alone. This section shows your team how to keep the testing engine running without me: how to read results, when to kill or double down, how to keep the backlog fresh. If you would rather have me stay and run the roadmap with you, it also covers what that looks like. Either way, the plan is yours.
The process
Fill out the intake: your product, what has changed recently, your testing history, and where you think the revenue is leaking. Then grant read-only access to your product analytics and revenue analytics.
I read every answer, verify access to your analytics, and fill the gaps with my own research. The audit does not start until I can see everything, so day one is a working day, not a setup day.
Week 1
The cold walkthrough of your product as a brand-new user. Your funnel, mapped stage by stage.
Week 2
Deep dive into your analytics. Funnel dashboard verified or built. Tracking gaps flagged.
Week 3
Every opportunity identified, dollar impact estimated, ICE scored and ranked.
Week 4
Roadmap sequenced, test briefs written, report assembled. Walkthrough booked.
I present the whole report live: the leaks, the ranked backlog, and the 90-day roadmap. You leave knowing exactly what to test first, in what order, and what each fix is worth.
Why me
I've bought, grown, and exited subscription apps multiple times. One of those exits was to a strategic acquirer. Not as a consultant advising from the sidelines. As the operator, with my money at risk on every decision. And before buying any of them, I analyzed hundreds of subscription businesses, each one evaluated for hidden potential, fixable leaks, and revenue being left behind.
Every acquisition taught me the same thing: the gap between what a subscription product earns and what it should earn is almost always sitting in the same places. Pricing nobody's owned since launch. Trial flows converting at half their potential. Paywalls that have never been seriously tested. Onboarding sequences nobody's owned.
What works against you is how well you know your own product. You've clicked through your signup flow hundreds of times. You can't see it as a new user anymore. Someone with no history with it will identify problems quickly that you've walked past for years.
I built a methodology around finding wins systematically, because when it was my money, ad hoc wasn't good enough. That's what I bring to your business: a repeatable process for finding the revenue you're already leaving behind.
If that sounds like the kind of person you want working this problem with you, the next step is a call.
The results
“Bill found opportunities in our funnel we'd walked past for years. He moves fast and knows exactly where to look.”
Derrick Reimer
Founder, SavvyCal
Monthly recurring revenue after installing a real testing cadence.
“GoReminders had been flat for a couple years before I brought Bill in. The frustration wasn't lack of ideas. It was lack of confidence about which dev work would actually move the needle. Bill installed a testing cadence that changed how I prioritize, and we've grown consistently since. The pivotal shift was his push to test faster than I would have on my own.”
Jonathan Zacks
Co-founder, GoReminders
One kind of user was worth nearly double the rest.
Nobody had spotted it, because the audience had never been segmented. Now they know exactly who to go find more of.
A guided product tour that almost no one finished.
They built it to bring new users in. We flagged it in the first week of the audit.
“For years, anytime testing came up, I'd tell people the same thing: I know this guy who's an expert at this. If I were a founder leaving revenue on the table, he's the person I'd want looking at it.”
Wesley Filleman
Founder, Mobile Integrated Solutions
A page they already owned, finally pulling its weight.
A free tool they'd built was sending a few signups a month through an unoptimized ad placement. We changed where the call to action sat and what it said. Under an hour to ship.
6× more signups per month
Common questions
At $1M ARR, a 20% improvement in trial-to-paid conversion is worth $200K in annual revenue. The audit surfaces a ranked list of testable opportunities across pricing, trials, paywalls, and onboarding. If even one of them is worth fixing (and there is always at least one), the fee is covered many times over.
Every client gets the same core deliverable: the full report, the backlog, and the 90-day roadmap. Two things scale with company size. The same fix is worth far more at $10M ARR than at $500K, and a larger business is genuinely more complex to audit: more funnels, more segments, more pricing history, more surface area where revenue hides. Pricing by ARR reflects both. You pay in proportion to the work involved and to what the findings are worth to you.
It hasn't happened. The average subscription business spends about 6 hours on pricing across its entire lifespan, and there is always leaked revenue in a funnel nobody has systematically worked. If your funnels were genuinely that clean, I'd tell you on the free call, before you'd paid anything.
Self-serve SaaS: users sign up, trial, and buy without a sales call. You have real users moving through the funnel, and nobody owns pricing, trials, churn, or paywall systematically.
Very little. A 30-minute fit call, then the intake questionnaire and granting read-only analytics access before the clock starts. During the 30 days I might send a few async questions. Then the 60-minute results walkthrough. The real commitment starts after: running the roadmap, which is sized so one developer can keep up alongside normal work.
Read-only access to your product analytics (PostHog, Mixpanel, Amplitude, GA4, or similar) and your revenue analytics (Stripe, Paddle, RevenueCat, ChartMogul, or similar). You grant it, I verify it, and the 30-day clock starts once I can see everything. You can revoke all of it the day the audit ships.
No. You get test briefs your own developer can run without me: hypothesis, setup steps, success metric, expected duration, and the criteria for calling kill, extend, or roll out. I design and interpret. Your team ships. If you would rather have me stay on to run the roadmap with you, that conversation happens at the results walkthrough.
You own the roadmap and everything in it. Most clients can execute it with their own team. On the results call we also talk about what ongoing help looks like if you'd rather have me stay involved. No pressure either way; the audit is complete on its own.
Pricing, trials, paywalls, onboarding. I find every leak, price it, and sequence a 90-day plan your team can run.
✓ Starts with a free 30-min call · ✓ Not a pitch · ✓ A diagnosis either way